Page Structure & Flow
What sections should a landing page have?
There's no fixed list, but there's a reliable order: hook, problem, solution, proof, offer, objections, close. Every section should answer the next question a skeptic would ask. If you can't say which question a section answers, it's decoration and it's costing you attention.
Next moves
- Map the questions a skeptic asks, in order, then make each section answer one.
- Put proof immediately after any claim big enough to doubt.
- Repeat the call to action after every major persuasion beat, not just at the end.
Bring your current section order to a call and we'll resequence it live.