The Offer Itself
How do I know if my offer is actually clear?
Say it out loud to someone outside your industry and watch their face. If they ask a clarifying question, that question is the gap. A clear offer names who it's for, what changes for them, and why you specifically. Most offers fail on the third one and try to compensate with adjectives.
Next moves
- Write the offer in one sentence: who it's for, what changes, and why you.
- Name what it is NOT for. Exclusion makes an offer feel specific and real.
- Attach a reason to the price. Unexplained numbers read as arbitrary.
Bring the offer in your own words, even messy. Sharpening it is the highest-leverage hour we can spend.