The Offer Itself
Should I offer a discount to get things moving?
Discount as a deadline, not as a habit. A time-boxed reason to act now can unstick a slow launch. Permanent discounting teaches people your real price is lower and attracts buyers who leave when someone cheaper appears. If it only sells at a discount, that's an offer problem.
Next moves
- Write the offer in one sentence: who it's for, what changes, and why you.
- Name what it is NOT for. Exclusion makes an offer feel specific and real.
- Attach a reason to the price. Unexplained numbers read as arbitrary.
Bring the offer in your own words, even messy. Sharpening it is the highest-leverage hour we can spend.