The Offer Itself
My offer is complicated. How do I simplify it without losing what matters?
Lead with the outcome and let the complexity live downstream. Nobody needs the full mechanism in the first screen, they need a reason to keep reading. Explain what changes, then how, then the detail for the people who want it. Complexity isn't the problem. Front-loading it is.
Next moves
- Write the offer in one sentence: who it's for, what changes, and why you.
- Name what it is NOT for. Exclusion makes an offer feel specific and real.
- Attach a reason to the price. Unexplained numbers read as arbitrary.
Bring the offer in your own words, even messy. Sharpening it is the highest-leverage hour we can spend.