Why It Isn't Converting
Is it the page or is it my traffic?
Check engagement before blaming either. If people arrive and immediately leave, suspect message match with the ad. If they scroll, read, and still don't act, it's the page or the offer. If they convert but never buy, the page is working and the targeting isn't.
Next moves
- Read your first screen out loud. If it doesn't name a specific person and a specific problem, that's the leak.
- Cut every sentence that describes you instead of them.
- Give the page one job. Pages with three goals convert on none of them.
Bring the page and the offer to a call. I'll tell you which of the three it is, usually in the first ten minutes.