Why It Isn't Converting
Should my page have one offer or several?
One. A landing page is a decision machine, and every additional option makes the decision harder. If you have three offers, you need three pages. The instinct to include everything comes from fear of losing someone, but choice paralysis loses more people than a narrow page ever will.
Next moves
- Read your first screen out loud. If it doesn't name a specific person and a specific problem, that's the leak.
- Cut every sentence that describes you instead of them.
- Give the page one job. Pages with three goals convert on none of them.
Bring the page and the offer to a call. I'll tell you which of the three it is, usually in the first ten minutes.