Why It Isn't Converting
My page looks great but doesn't perform. How is that possible?
Because design and persuasion are different jobs. A page can be beautifully art-directed and still fail to name a problem, sequence an argument, or ask clearly. Pretty is easy. Performance is harder. Usually the fix is not visual at all, which is why redesigning it again won't help.
Next moves
- Read your first screen out loud. If it doesn't name a specific person and a specific problem, that's the leak.
- Cut every sentence that describes you instead of them.
- Give the page one job. Pages with three goals convert on none of them.
Bring the page and the offer to a call. I'll tell you which of the three it is, usually in the first ten minutes.