Why It Isn't Converting
What's a good conversion rate for a landing page?
Benchmarks are mostly useless because they average across offers, prices, and traffic sources that have nothing to do with yours. The only rate that matters is yours last month. Beat that. If you need an outside signal, compare against your own best-performing channel rather than an industry number from a blog post.
Next moves
- Read your first screen out loud. If it doesn't name a specific person and a specific problem, that's the leak.
- Cut every sentence that describes you instead of them.
- Give the page one job. Pages with three goals convert on none of them.
Bring the page and the offer to a call. I'll tell you which of the three it is, usually in the first ten minutes.